Hi! We're an events company creating immersive, theatrical experiences in exciting environments.
Based between London/UK & Reykjavík/Iceland,
Past, Present and Future
One day, you wake up and find yourself trapped in an transparent box in a hostile, barren landscape. After adjusting to your new surroundings, it appears that you're not alone. Firstly there's the Caretaker, who says they just want to keep you safe inside this box, and who promises to show you wonders beyond imagining. Then, there's the Others, individuals trapped in boxes just as you are - but some of them are acting very strangely. Finally, there's this strange Voice in your head. All of them are talking, acting, behaving at odds to one another - so who will you believe?
Parallel People / Hliðstætt Fólk is a light-hearted interactive group VR show by Huldufugl. Based on their international award-winning solo VR experience 'Kassinn / A Box In The Desert', it expands the narrative to allow five audience members to determine their own story against a barrage of conflicting voices.
Premieres in April 2022 in collaboration with the National Theatre of Iceland (þjóðleikhúsið)
When we see someone act in a way that we don't agree with, do we dismiss that person as simply wrong or misinformed, or do we try to understand the reasoning behind their actions, and search for a deeper truth?
Nanna Gunnars, Astor Agustsson
Steingerður Lóa Gunnars
The Icelandic Artist Fund / Listamannalaun
Interactive theatre experience in VR
Imagine one day, you wake up inside an invisible box, unable to escape. Kassinn is an engaging, but playful, interactive theatre performance with a live actor in virtual reality. Will you trust this mysterious stranger? Or listen to the voice in your head, trying to get you out?
The concept initially began as a short play by Nanna, written and performed in a conventional theatre in 2016 – after which we came up with the idea to re-create this piece in VR. The first version was premiered in Reykjavík in August 2017 in collaboration with motion capture experts PuppIT, before it was developed for a longer run in July 2018, at the Reykjavik Fringe Festival.
The show has since picked up awards at STOFF 2018, A MAZE. Berlin 2019, Raindance Immersive 2019 and since toured in Brighton, London, Los Angeles and San Diego.
It is currently back in development during 2020, expanding the single-audience member experience into a five person show, whilst retaining the live actor.
One person at a time experiences the piece inside of a 2 x 2m physical space, whilst the actor performs in a separate physical space. For our first outing, we used the Xsens motion capture suit (expertly handled by PuppIT), but currently the show involves two Oculus Rift setups, sharing the same virtual space using multiplayer networking.
We have received funding to develop the show further in 2020 and bring the piece to even wider audiences, so watch this space!
Nanna Gunnars, Astor Agustsson
Ragnar Hrafnkelsson, Calvin Cooke
Alexander Dan Vilhjálmsson
Supported by Landsbankinn
NOMINATED : Sproti Ársins (Newcomer of the Year), Gríman 2020 / Icelandic National Theatre Awards 2020
WINNER : Best Interactive Narrative Experience, Raindance Immersive 2019
WINNER : Most Amazing Game Award 2019, A MAZE. Berlin 2019
WINNER : Innovation in Performance, Stockholm International Fringe Festival 2018
WINNER : Outstanding USA Premiere, San Diego International Fringe Festival 2019
NOMINATED : GRAND PRIX, Stockholm International Fringe Festival 2018
AWARDED : Sold Out Show, Reykjavik Fringe Festival 2018
Street Performance; Public Happening
International Icelandic superstar rock band Of Monsters And Men contacted Huldufugl to create a beautifully bizzare, attention-grabbing street performance to celebrate the both launch of their latest album Fever Dream, and their upcoming headline concert at Iceland Airwaves 2019.
Eight masked, black-clad dancers run, crawl, pirouette and parade their way through downtown Reykjavik, performing a choreographed dance routine at key locations, starting and ending alongside a live painting performance by Jón Sæmundur Auðarson.
We immediately contacted our friend and long-time collaborator Juliette Louste to act as choreographer, and FWD Youth Dance Company as our dance talent.
Each dancer, performing as a character from the band's 'Alligator' music video, carried a hidden portable speaker connected to a custom-made internet radio station, created by Huldufugl. As the performers moved around the town, a synchronised soundtrack accompanied them without any visible equipment.
A member of Huldufugl followed the group around the route, blending into the crowd and able to trigger the 'Alligator' recording for the choeographed dance routine at the correct time, as well as a number of other cues to instruct the dancers to come together, break apart, or move onto the next position.
Nanna Gunnars, FWD Youth Company : Andrea Urður Hafsteinsdóttir, Anna Guðrún Tómasdóttir Bjartey Elín Hauksdóttir, Emilie Anne, Emma Eyþórsdóttir, Juliette Louste, Júlía Kolbrún Sigurðardóttir, Kolfinna Ingólfsdóttir
In addition to the daytime performance, the dancers also appeared on stage to perform 'Alligator' with the band during the headline show, a performance which was captured by Icelandair and livestreamed to Times Square, NYC :
Last November Reykjavík rocked during the annual @icelandairwaves festival, and we took Icelandic music to the world, livestreaming @monstersandmen to NYC’s Times Square. We can’t wait to do it all again in 2020 – come join us! Packages now available: https://t.co/6uQ6PSOSJq pic.twitter.com/rp0Z5Ywl6k— Icelandair (@Icelandair) January 10, 2020
Immersive, public, outdoor art installation
Transforming a former car park in central Reykjavík, Huldufugl created a 370 square metre immersive public art installation. A maze, drawing inspiration from Nordic mythology and the poetic Edda.
Built over six weeks from shipping pallets and spare timber, Askur Yggdrasils opened on Culture Night (Menningarnótt), where over 1,500 people of all ages queued up to lose themselves inside.
Entering one at a time, and lasting anywhere from ten minutes to an hour, the audience were able to explore a series of interconnected rooms and corridors, with unique set design and installations ranging from hanging ice sculptures to origami, VHS tape, vintage TVs, mirrors and interactive sound works.
Lucky visitors at certain times were able to catch one of the live performances from musicians, dancers, choirs and circus artists.
In total, over sixteen unique spaces were created by 24 contributing artists, enjoyed by over 3,000 visitors over the four week opening.
The project was part funded by Landsbankinn, and made with some incredible support from The Travelling Embassy of Rockall.
"Highlight of our stay! Thank you!" - Boston, USA
"We got high and broke in again, thanks!" - Unknown
"We kept retracing our steps to make sure we hadn't missed anything" - Germany
"This was piss easy" - Angry Icelandic eight-year-old
A Celebration of Typography, Graphic Design, and Helvetica
Presenting Aa, a party inspired by design, typography, and Helvetica Neue 65 Medium.
Featuring a screening of Helvetica by Gary Hustwit, interactive type installations, poetry by Angela Brodie, live reading by John McGhee, personal illustration by Alexander Luttley, and live music from MIMRA.
Nanna and Owen created a number of installations and performances for the show : A typographic tasting menu / A touchscreen/projection work allowing the user to see how the user of different typeface affected the perceived tone of a number of different pieces of prose; from Pulp Fiction to Lady Chatterley's Lover / A font quiz show, with a host represented only by words typed (in different fonts) onto the projector, live / A VJ performance to accompany MIMRA.
With House Of Q
We took 25 specially invited guests on a Journey Into the Unknown - meeting at a secret location, before being brought into The Reform Club; a private, members-only institution about to embark on an adventure.
An intimate, immersive experience featuring the 1956 classic “Around The World In 80 Days”, led by and including performances by international caberet group House Of Q.
An Immersive Icelandic Experience
A sold-out immersive Icelandic experience inside Deptford's oldest cinema, which featured a special screening of Heima by Sigur Rós, Iceland photography exhibition by Nick Miners, live music by Mimra & ÍRiS, an art exhibition by Ella Rósinkrans, and Icelandic delicacies.
Huldufugl has been inspired by new forms of theatrical and event-based experiences, combined with advances in performance technology and VR.
Huldufugl flies well with others, and is always open to collaboration.
The company is based in Reykjavík, Iceland, but has worldwide migratory ambitions.
The name means 'Hidden Bird' in Icelandic.
Don't worry, one of the founders struggles to pronounce it too, even though he came up with it.
Nanna is an actress, producer and writer. She produces all of Huldufugl’s shows, and performs in many of them.
As an actress she works with interactive & physical theatre across Europe. She has performed in promenades and one-on-one performances for companies such as Secret Cinema, Look Left Look Right, Nutkhut, RedIsGo (Microsoft / Salesforce), Moon Fool & Stella Polaris, and as a voiceover artist she has worked with Disney, Sumer Game and American Airlines.
In 2018 she founded the Reykjavík Fringe Festival, where she is the Artistic Director and festival producer. She has also worked on several local productions in Iceland, such as for ABBA: Voyage, MAC Cosmetics and Reykjavík International Film Festival.
She produced and regularly hosted Rauða skáldahúsið, or Poetry Brothel Reykjavik, performing as Madame Karítas between 2017 and 2019.
Nanna wrote the first draft of Kassinn, a Huldufugl production, and also works as a freelance writer for various publications, including Vogue Scandinavia, Wow Air and Guide to Iceland. She has given a variety of talks and hosted several Q&A’s, as well as performing at a variety of festivals, including Glastonbury, The Edinburgh Fringe, Raindance Film Festival, Brighton Fringe, Stockholm Fringe, San Diego Fringe, A Maze & Bestival.
Owen is a creative technologist / artist, producing experiences for stage, VR, installation and screen, using software, electronics, sight and sound.
His commercial work has included working for Universal Everything, FIELD, B-Reel and Volta for clients including Google, Samsung, Microsoft / Xbox, Mercedes-Benz, adidas, OKGO, Imogen Heap, ABBA and The Beatles.
He's also taught courses, and lectured at the Icelandic University of the Arts, Reykjavík, presented his work at numerous festivals, and helped facilitate courses at Hyper Island, Stockholm.
In addition, he is also co-founder of Horizons Studio, a company making interactive music-focused experiences in virtual reality.
More information about his work can be found at owenhindley.co.uk
Let's make things happen.