Founded in 2015 by Nanna Gunnars and Owen Hindley, we are a creative studio that produces immersive, theatrical experiences for stage, screen and spaces.
Our works and events take place in the liminal space between everyday reality and 'the other place' - right on the edge of escape into fantasy, folklore, or an artist's mind.
From XR films and interactive theatre, to stage shows and street happenings, we work with live performers, 3D artists, motion capture technicians, aerial circus, composers, choreographers, dancers and writers.
Featured
Isle Of Games
Fallax
Kassinn / A Box In The Desert
Reykjavík Fringe Festival
Hliðstætt Fólk / Parallel People
ABBA Voyage Launch
Of Monsters And Men / Fever Dream Day
All
-
2025
Fallax
Film for XR devices -
2024
The Surveyor
Semi-interactive short fiction -
2022
Hliðstætt Fólk / Parallel People
Interactive theatre experience for 5 audience members in VR -
2022
The Hidden People
Aerial circus show in collaboration with Hikapee -
2021
RIFF XR
Virtual reality at the Reykjavík International Film Festival -
2021
ABBA Voyage Launch
Local production for ABBA's Voyage album launch livestream -
2019
Of Monsters And Men / Fever Dream Day
Street Performance Happening -
2018
Reykjavík Fringe Festival
Open-access arts festival -
2018
Isle Of Games
Art Games Festival -
2017
Kassinn / A Box In The Desert
Interactive VR Theatre -
2017
Rauða Skáldahúsið / The Poetry Brothel Reykjavík
Immersive poetry cabaret -
2016
Askur Yggdrasils Maze
Large-scale outdoor public art installation -
May 2016
The Reform Club Presents
An Immersive Journey Into the Unknown with House of Q -
April 2016
Aa / Helvetica
A celebration of typography, graphic design and Helvetica -
March 2016
Heima
An Icelandic Experience @ Deptford Cinema
Talks & Education
- 2026
-
Making of Fallax
- Isle of Games Festival, Bíó Paradís, Reykjavík
- 2026
-
Why Fulldome?
- DomeDreaming Festival, Tekniska Museet, Stockholm
- 2025
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VR Panel
- Animateka, Old Power Station, Ljubljana
- 2025
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VR Panel
- ART*VR, DOX Centre for Contemporary Art, Prague
- 2024
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Bridging Experiences in Physical & Virtual Spaces
- Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
- 2022
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Raindance Immersive
- London
- 2022
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Stockholm University of the Arts
- Stockholm
- 2022
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VR Masterclass
- Þjóðleikhúsið (National Theatre of Iceland), Reykjavík
- 2022
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LAB Day at Arena STOFF
- Kulturhuset, Stockholm
- 2021
-
Who are Huldufugl?
- Berghs School of Communication, Stockholm
- 2020
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Worlding Deserts
- Night of Ideas, Institut Français, London
- 2020
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NUNC Festival
- London
- 2020
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Industry Expert Introduction
- Hyper Island, Stockholm
- 2019
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Raindance Immersive Panel
- London
- 2019
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Raindance Community Day Lecture
- London
- 2019
-
Making Kassinn: VR Meets Interactive Theatre
- Isle of Games, Reykjavík
- 2019
-
Future Narratives and Immersive Concepts of Playful Media in Performing Arts
- A MAZE Festival, Berlin
- 2019
-
Designing Tiny for Massive
- Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
- 2017
-
Processes for Creativity
- Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
- 2017
-
Designing for VR
- Tækniskólinn, Reykjavík
- 2017
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Creative Technology Workshop
- Hyper Island, Stockholm
- 2016
-
Community Outreach
- The Maze of Yggdrasil, Reykjavík
Huldufugl is a creative studio. Their immersive works and events take place in the liminal space between everyday reality and 'the other place' - right on the edge of escape into fantasy, folklore, or an artist's mind.
In this strange space between worlds, between two sets of rules, they work with theatre, dance and circus performers to tell stories. Through individual and group experiences, they challenge their audiences to form new human connections and push their own boundaries.
Projects have ranged from live theatre in VR (Kassinn / A Box In The Desert) / (Hliðstætt Fólk /Parallel People), making musical history with ABBA, exploring storytelling through circus and motion capture (Fallax), or building a large outdoor maze, filling it with installation art, dance and music (Yggdrasils).
Since founding the studio in 2015, their cross-media work has toured across Europe and North America, finding a home equally in festivals and venues celebrating theatre, film and video games. This has included Annecy International Animation Festival, Clermont-Ferrand International Short Film Festival, Raindance London, Brighton Fringe, National Theatre Of Iceland, Iceland Airwaves and A MAZE Berlin.
In addition, they are event organisers, building platforms and communities for other artists to perform and exhibit their work. From large, multi-venue events such as the Reykjavík Fringe Festival to intimate nights such as the Poetry Brothel, they put their production and technical skills to use in the service of others.
Links
Media
- 2026 Fallax Astounds Using VR, Folktales and Landscape The Reykjavík Grapevine
- 2026 Morgunútvarpið: Nanna Gunnars on Fallax (in Icelandic) RÚV
- 2026 Icelandic VR film FALLAX in Clermont-Ferrand Icelandic Film Centre
- 2022 We Are Family – Reykjavík Fringe 2022 Total Theatre
- 2022 The Hidden People Total Theatre
- 2022 Tonight! A VR Performance At The National Theatre The Reykjavík Grapevine
- 2019 Spotlight on: Nanna Gunnars Rose Bruford College
- 2019 SD Fringe Artist Highlight: Iceland's Huldufugl KPBS
- 2019 The Award Winners of A MAZE. / Berlin 2019 80 Level
Co-founder : Nanna Gunnars
Nanna (she/her) is a performer, producer and writer.
As a performer she specialises in interactive one-on-one performances, public promenades, and physical theatre. Performing across Europe, she has worked for companies such as Secret Cinema, Look Left Look Right, Nutkhut, Moon Fool, Stella Polaris and RedIsGo (Microsoft / Salesforce), as well as a flock of birds for the multilingual storytelling adventure Tweet Tweet! Tíst Tíst! Ćwir Ćwir!
Her work has taken her to Glastonbury, The Edinburgh Fringe, Raindance Film Festival, Brighton Fringe, Stockholm Fringe, San Diego Fringe, A Maze & Bestival.
She produced and hosted the quarterly Rauða Skáldahúsið, or Poetry Brothel Reykjavík, an immersive poetry experience and cabaret, performing as the Madame Karítas between 2017 and 2019.
As a voiceover artist she has recorded for Disney and American Airlines, as well as for the independent video game Sumer.
In 2018 she founded the Reykjavík Fringe Festival, where she was the Artistic Director and Festival Producer for its first 5 years, managing a team responsible for exhibiting on average over 70 international and local acts per year, over several venues, and doubling the festival from 5 days in 2018 to over 10 days in 2022.
She has also worked as a special events producer and local fixer for high-profile events such as RIFF (Reykjavík International Film Festival), the worldwide launch of ABBA’s Voyage album and an influencer weekend with MAC Cosmetics. She has also acted as producer for Isle of Games, Spindrift Theatre and Reykjavík Ensemble.
Nanna wrote the first draft of Kassinn, a Huldufugl production, and also works as a freelance travel and lifestyle writer. She has been published in Vogue Scandinavia, by Wow Air’s inflight magazine and by Guide to Iceland.
Co-founder : Owen Hindley
Owen (he/him) is a digital artist, working with software, sound, and electronics for the web, VR, performances, devices and installations.
His commercial work outside of Huldufugl has included serving as technical lead on large, cutting-edge projects for clients such as Oculus Studios, Google, Microsoft/Xbox, Samsung and Mercedes, collaborating with digital creatives such as Universal Everything, FIELD and B-Reel.
These projects have ranged from an interactive web-connected musical installation at the London Science Museum for Google, Web Lab, to a pneumatic live-streamed piñata-smashing robot.
He is also a co-founder of Horizons Studio, a London-based creative studio producing interactive musical experiences in VR. Their debut title, Horizons VR was a launch title for the Google Pixel phone, which they followed up with a collaboration with OK Go on their VR music-making experience Lambchild Superstar for Oculus Rift.
He has also acted as Sound Supervisor on a number of feature films and documentaries, and is also a musician and DJ.
Frequent collaborators