Founded in 2015 by Nanna Gunnars and Owen Hindley, we are a creative studio that produces immersive, theatrical experiences for stage, screen and spaces.

From XR films and interactive theatre, to stage shows and street happenings, we work with live performers, 3D artists, motion capture technicians, aerial circus, composers, choreographers, dancers and writers.

Featured
All
Talks & Education
  1. 2026
  2. Making of Fallax
  3. Isle of Games Festival, Bíó Paradís, Reykjavík
Talk
  1. 2026
  2. Why Fulldome?
  3. DomeDreaming Festival, Tekniska Museet, Stockholm
Panel talk
  1. 2025
  2. VR Panel
  3. Animateka, Old Power Station, Ljubljana
Panel talk and Q&A
  1. 2025
  2. VR Panel
  3. ART*VR, DOX Centre for Contemporary Art, Prague
Panel talk and Q&A
  1. 2024
  2. Bridging Experiences in Physical & Virtual Spaces
  3. Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
Lecture
  1. 2022
  2. Raindance Immersive
  3. London
Panel discussion: live performances in the metaverse
  1. 2022
  2. Stockholm University of the Arts
  3. Stockholm
Guest lecture and online student workshop
  1. 2022
  2. VR Masterclass
  3. Þjóðleikhúsið (National Theatre of Iceland), Reykjavík
Lecture and workshop
  1. 2022
  2. LAB Day at Arena STOFF
  3. Kulturhuset, Stockholm
Presentation about Huldufugl and panel talk
  1. 2021
  2. Who are Huldufugl?
  3. Berghs School of Communication, Stockholm
Lecture
  1. 2020
  2. Worlding Deserts
  3. Night of Ideas, Institut Français, London
Panel discussion about virtual worlds
  1. 2020
  2. NUNC Festival
  3. London
Interdisciplinary arts and speculative futures festival. Lecture
  1. 2020
  2. Industry Expert Introduction
  3. Hyper Island, Stockholm
Lecture
  1. 2019
  2. Raindance Immersive Panel
  3. London
Location-based XR, audience engagement and monetisation
  1. 2019
  2. Raindance Community Day Lecture
  3. London
Lecture for the festival's community outreach programme
  1. 2019
  2. Making Kassinn: VR Meets Interactive Theatre
  3. Isle of Games, Reykjavík
Lecture
  1. 2019
  2. Future Narratives and Immersive Concepts of Playful Media in Performing Arts
  3. A MAZE Festival, Berlin
Panel discussion
  1. 2019
  2. Designing Tiny for Massive
  3. Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
Short course for Graphic Design students
  1. 2017
  2. Processes for Creativity
  3. Listaháskóli Íslands (Iceland University of the Arts), Reykjavík
Lecture
  1. 2017
  2. Designing for VR
  3. Tækniskólinn, Reykjavík
Lecture
  1. 2017
  2. Creative Technology Workshop
  3. Hyper Island, Stockholm
Arduino, web and electronics
  1. 2016
  2. Community Outreach
  3. The Maze of Yggdrasil, Reykjavík
Talks on immersive installations for young people aged 6–20, from primary school to college
Huldufugl (pronounced exactly as it's spelled) are innovators, collaborators and trailblazers.

Often each project is breaking new ground worldwide, whether it's with one of the first live theatre shows in VR (Kassinn / A Box In The Desert), helping make musical history with ABBA, exploring new storytelling territory with circus theatre, motion capture and technology, or getting the citizens of Deptford really excited about typography for an evening - founders Owen and Nanna often have more than enough to keep them busy.

Huldufugl at the Raindance awards

Co-founder : Nanna Gunnars

Nanna Gunnars

Nanna (she/her) is a performer, producer and writer.

Performance & voice

As a performer she specialises in interactive one-on-one performances, public promenades, and physical theatre. Performing across Europe, she has worked for companies such as Secret Cinema, Look Left Look Right, Nutkhut, Moon Fool, Stella Polaris and RedIsGo (Microsoft / Salesforce), as well as a flock of birds for the multilingual storytelling adventure Tweet Tweet! Tíst Tíst! Ćwir Ćwir!

Her work has taken her to Glastonbury, The Edinburgh Fringe, Raindance Film Festival, Brighton Fringe, Stockholm Fringe, San Diego Fringe, A Maze & Bestival.

She produced and hosted the quarterly Rauða skáldahúsið, or Poetry Brothel Reykjavik, an immersive poetry experience and cabaret, performing as the Madame Karítas between 2017 and 2019.

As a voiceover artist she has recorded for Disney and American Airlines, as well as for the independent video game Sumer.

Festivals, events & writing

In 2018 she founded the Reykjavík Fringe Festival, where she was the Artistic Director and Festival Producer for its first 5 years, managing a team responsible for exhibiting on average over 70 international and local acts per year, over several venues, and doubling the festival from 5 days in 2018 to over 10 days in 2022.

She has also worked as a special events producer and local fixer for high-profile events such as RIFF (Reykjavík International Film Festival), the worldwide launch of ABBA’s Voyage album and an influencer weekend with MAC Cosmetics. She has also acted as producer for Isle of Games, Spindrift Theatre and Reykjavík Ensemble.

Nanna wrote the first draft of Kassinn, a Huldufugl production, and also works as a freelance travel and lifestyle writer. She has been published in Vogue Scandinavia, by Wow Air’s inflight magazine and by Guide to Iceland.

Co-founder : Owen Hindley

Owen Hindley

Owen (he/him) is a digital artist, working with software, sound, and electronics for the web, VR, performances, devices and installations.

Commercial work

His commercial work outside of Huldufugl has included serving as technical lead on large, cutting-edge projects for clients such as Oculus Studios, Google, Microsoft/Xbox, Samsung and Mercedes, collaborating with digital creatives such as Universal Everything, FIELD and B-Reel.

These projects have ranged from an interactive web-connected musical installation at the London Science Museum for Google, Web Lab, to a pneumatic live-streamed piñata-smashing robot.

Horizons Studio, sound & music

He is also a co-founder of Horizons Studio, a London-based creative studio producing interactive musical experiences in VR. Their debut title, Horizons VR was a launch title for the Google Pixel phone, which they followed up with a collaboration with OK Go on their VR music-making experience Lambchild Superstar for Oculus Rift.

He has also acted as Sound Supervisor on a number of feature films and documentaries, and is also a musician and DJ.